以文化節慶活動帶動地方文化產業之研究

以文化節慶活動帶動地方文化產業之研究-以南投縣草屯鎮為例

The research of local culture industry promoting by festival celebration activities－with a case study of Nantou County

汪銘峰*1 郭炳宏*2

東海大學工業設計研究所 研究生*1

東海大學工業設計研究所 副教授*2

摘要

近年來以舉辦文化節慶活動的方式帶動地方產業已成新的契機，更是作為活化發展地方文化與產業經濟的策略，不僅提供遊客多樣化的遊憩機會，當地居民也會享受到產業文化活動所引發的各種效益。

位居台灣省南投縣內的草屯鎮，舊名「草鞋墩」，具有濃厚的文化資產，當地以傳統工藝「草鞋」聞名，地方雖有進行文化節慶活動來實踐「文化產業觀光化」的目標，但由於活動只受限於短期月份內舉辦，相對的無法帶動吸引長期的觀光人潮，進而提升台灣在稻草傳統工藝的發展及展現地方稻草文化特色。

本研究先透過歷史資料分析歸納出地、產、人、文、景五大指標，回顧地方活動國際稻草文化節做優缺點分析，成為建構地方年度文化節慶活動的研究核心。並可作為日後安排每年季節性活動之參考，藉此提升地方文化及觀光產業。經由研究步驟與創作相輔之驗證找回沒落的草鞋傳統文化與工藝。早日展現草屯「稻草傳奇」的文化特質。

關鍵詞: 文化節慶活動、稻草傳統工藝、草鞋

Abstrcut

Holding culture festival celebration activities to bring up the local industries has become a new opportunity in recent years. This kind of activities not merely offer diversified entertainment opportunities for visitors, but also help developing local culture and industry's economy tactics. Therefore, local residents will enjoy various kinds of benefits that from industry's cultural activity.

Tsao-Tun town is located in Nantou County of Taiwan Province, which the old name ' the mound of straw sandals ', has thick culture assets and is renowned for traditional craft ' straw sandals '. Although the place has cultural festival celebration activities, however, it only limited to holding in a few months and unable attracts visiting crowd in long term, improving the development in the traditional craft of the straw of Taiwan and represent the characteristic of the local straw culture.

This research is implemented by documentary research, analysis through historical data then sum up as five major indexes - produces, people, literature, and scene. It becomes the core of this research constructing local big events records. And improve the place in the cultural and tour industry by this as arranging the reference of the seasonal activity of every year in the future. Via above-mentioned research steps, it would prove that the traditional craft of straw sandals that had already declined is found; bring its commercialization even more the local economic benefits. Wish to represent the cultural specialty that the grass collects ' the straw legend ' as soon as possible.

Keyword: Cultural festival celebration activity, the traditional craft of straw, straw sandals