A Study on the Local Culture Commodity Developing Mode-A Case Study in Nantou County

A Study on the Local Culture Commodity Developing Mode-A Case Study in Nantou County

Shih-Wen Hsiao^＊, Ping-Hung Kuo, Ming-Feng Wang

^＊Department of Industrial Design, Cheng-Kung University, Tainan, Taiwan, Professor

Graduate School of Industrial Design , Tung Hai University , Taichung, Taiwan, Associate professor

Department of Industrial Design, Cheng-Kung University, Tainan, Taiwan, Graduate student

*Corresponding author

No.1, University Road, Tainan City 701, Taiwan (R.O.C.)

e-mail: p38981089@mail.ncku.edu.tw

Abstract

Under the circumstances derived by the western cultural policy, Taiwan was impelled to propose the cultural industry in 1995, and continued proposing the cultural intention industry in 2002. It not only explored Taiwan among cultural policies, but economical theory has constant enhancement, and the economic industrial policies have combined closely. According to the civilization and constriction council, in the nearly eleven years from 83 to 93, a run-up in relevant festival celebration of culture activities, It has the tendency to increase gradually in influencing on crowd and consumption capacity. Especially, the degree of consumption of the culture goods is the focus for paying attention to. Because the culture goods are process ways for the local industry and national economy combination, so our country needs to pay attention to this topic even more.

The town Caotun, Nantou County, Taiwan, positively derived local industry to develop the culture industry. Although the people in the town positively tried to develop the local culture industry by holding variety cultural festival celebrations to promote the cultural business opportunity with the accumulated cultures and experience in managing the local industry in decades, it seems unable to reach the goal of 'culturalization of the products, and commercialization of the culture'. It was found by investigation that the local culture goods are generally unable to possess the historical, storied, and unique characteristics such that a recognition difference on the culture goods existed between the designer and the consumer and induced problems in getting the cultural merchandise moving. So this research attempts to propose a local culture goods development model for raising the distinguishing features of local special goods and keeping its economic benefits. Therefore , the aim of this article to explore how to put the local culture resources in order systematically, and collect the local literature and history materials to construct the symbol knowledge base in Caotun with the Semiology theory to offer the designer to develop product with local culture.

The main method used in the study is Semiology theory method, which can be used to complete the merchandise development model in developing a cultural product. The results show that the symbol knowledge base is really helpful for developing products having the local culture, history, story, and unique characteristics. It provides the designer a method to develop goods based on the obtained local culture, landscape resources, notation, and symbolization elements etc. It not only shortens construction period, but grasps the cultural intension of the goods too. This result of study is hoped to be offered to the person who is engaged in local cultural industry, developed reference on in the culture goods.

Key word: Design symbol knowledge base, Semiology , Culture goods, Caotun.